TBWA MAL - Pride

For Pride we wanted to celebrate queer and some of the events/locations that contributed to today. We chose four locations across the world and paired them each with a queer photographer who were each given the same relatively open ended brief to answer. Why is this location/event important to queer history, to them personally, and why they interpreted the brief the way they did visually. The project rolled out on instagram as a carrousel per photographer. A reel on the making of and the photographer explaining their thought process. As well as a quiz in instagram stories in an effort to educate our audience on these places/events.

Window Rock, AZ

The Location of Diné Pride

Photographed by Ethan Benally Atwood

Plaza De Chueca, Madrid

A community than began as a safe space for those condemned for their sexual orientation.

Photographed by Lydia Metral

The Homomonument, Amsterdam

Memorial to commemorate those who have been persecuted for their sexual orientation.

Photographed by Meinkeklein

The location of the largest gay pride parade in the world.

Paulista Avenue, Saõ Paulo

Photographed by Caia Ramalho

Stonewall Inn, NY

Thought to be the birthplace of the gay rights movement.

Photographed by Ryan McGinley