TBWA MAL - Women’s History Month

For Women’s History Month we found two female identifying photographers of different generations who shoot similar subject matter and gave them the same set of prompts to answer visually. What was it like coming up in the photography world as a woman, what grounds them, and what inspires them. In a way set up like an experiment to compare how each generation responds. How were they similar? How are they different? Each photographer got their own individualized carousel and captions, in stories we took an image response from each photographer and put them next to each other so we had a more direct comparison per prompt.

Photography by Mat+Kat - Styling by Aryeh Lappin - Set by Taylor Horne

Photography by Mat+Kat - Styling by Aryeh Lappin - Set by Taylor Horne